SocialFi's Hidden Centralization Problem and Kaito's Bold Solution

It's the first real acknowledgment that web3 is happening in dozens of languages, not just English.

The Current State of Crypto Twitter: English-Dominated Centralization

Let's be honest: English runs the show in web3 social spaces. Sure, Chinese and Korean communities have fought their way to some recognition, but everyone else? Almost completely invisible.

You can see this centralization playing out on Crypto Twitter leaderboards every day. The same few English-speaking voices dominate everything.

Think about it: accounts like @waleswoosh, @S4mmyEth, or @DefiIgnas could top any project's leaderboard with a single casual tweet if they felt like it. That's centralization in action: a handful of voices with ridiculous market influence.

Kaito has recently made significant algorithmic improvements to showcase more genuine community members in project leaderboards, which has been a positive step toward decentralization:

But the real game-changer just dropped with regional leaderboards:

Right now it's just Chinese and Korean filters. A good start, but I'm convinced this approach could transform the entire ecosystem if they take it further. Here's why expanding to more regional leaderboards could spark growth nobody's expecting.

Why Regional Language Support Matters

The current web3 ecosystem has a blind spot about a mile wide: it's built on an English-first assumption that excludes massive potential audiences. This creates several real problems:

• A fake version of "decentralization" where power just shifts from banks to English-speaking influencers
• Tons of talented creators working in other languages that nobody even knows exist
• Huge untapped markets where local language is the only way in
• Homogenized content that misses cultural nuances and local context

By adding Chinese and Korean filters to their leaderboards, @Punk9277 and the @KaitoAI team are finally addressing this fundamental imbalance in how web3 projects identify and reward influential voices.

The Hidden Power of Local Language Communities

One crucial insight often overlooked: many crypto enthusiasts never venture beyond content in their native language on platforms like X and YouTube. For these users, English-language content simply doesn't reach them, creating invisible barriers to participation and entirely separate information ecosystems.

From conversations with Polish creators in my local community, I've noticed several advantages that local language content has over English content:

• Way higher engagement: Content in local languages often gets 3-4x the engagement rate compared to identical English content
• Trust you can't fake: People just trust creators who speak their language and get their cultural references on a level no translator can match
• Room to breathe: Most regional language spaces aren't drowning in crypto content yet, so voices can actually stand out
• Cultural shorthand: Local creators can use regional memes, inside jokes, and communication styles that hit differently
• Genuine followers: Regional accounts typically have far fewer fake followers and much more meaningful engagement

Something that keeps surprising me? Many of these regional creators build serious influence without making a dime. They create purely out of enthusiasm for projects and to help their communities. That kind of authenticity is gold.

Beyond the "Smart Followers" Metric

While "smart followers" (highly influential accounts that follow you) are important for filtering out fake engagement, this metric can sometimes overlook the true power of regional creators.

Let's get real: the people who actually adopt new tools and projects often don't look like "smart followers" at all. They might have default profile pictures, barely any posts, and only occasional retweets. But guess what? These seemingly "unimportant" accounts often represent real humans who are actually using the products. And in local markets, that's who drives adoption.

The Growth Opportunity

So what happens when you add regional language filters to a platform like Kaito? At first, you might see just a handful of creators in each regional leaderboard. But that visibility creates a snowball effect:

• Local creators finally get some recognition
• This motivates more regional content creation
• Projects start noticing these emerging local communities
• Resources begin flowing to regional ecosystem development
• User adoption takes off in these regions

Currently, creator management networks like Creator Nexus, Persona, Bricktopians, Kabal, and others primarily focus on English-speaking creators. Highlighting regional creators on Kaito will change the game entirely. These local voices will start receiving invitations to creator communities and partnership offers, opening up entirely new promotional channels for projects.

Supporting Local Growth With Web3Lists

Web3Lists.com, which I am building, can significantly accelerate this regional development by creating curated lists of top local content creators based on Kaito's regional leaderboards. This creates a beautiful cycle:

These curated lists basically act as discovery shortcuts, breaking down the initial "where do I even start?" barrier in your native language.

A More Decentralized Future

By expanding regional language filters across all leaderboards and adding more languages beyond Chinese and Korean, Kaito could spark a truly global, decentralized content creator ecosystem. This approach would:

• Break up the monotony of seeing the same faces on every project leaderboard
• Drive serious platform growth from regions nobody's paying attention to
• Actually align with what web3 is supposed to be about: decentralization
• Build real community connections, not just engagement farming

The team that builds tools to support this reality will win in the long run.